Privacy at YouModels

This Privacy Policy was last updated on the following date: March, 2016 This privacy policy relates to the following domains owned and operated by Lilja Models AB. - The privacy policy can be found at the bottom of most pages on the YouModels service and is accessible from the following link This is a legal document which sets out how Lilja Models AB handles data which identifies you. The Privacy Policy forms a part of our Terms and Conditions. YouModels believe strongly in protecting the privacy of our members’ personal information. Your personal information may be processed by in the country where it was collected as well as other countries where laws regarding processing of personal information may be less stringent than the laws in your country. We understand you may not want everyone in the world to have the information you share on YouModels; and therefore give you control of your information. YouModels follows two core principles: 1. You should have control over your information. YouModels helps you share information with relevant counterparties to facilitate new business opportunities. You choose what information you want to present in your profile, including contact information, pictures and other relevant information. 2. You should have access to the information others want to share. Sharing information should be easy. And we want to provide you with the tools necessary to control how and with whom you share information. If you have questions or ideas, please send them to [email protected].

Safe Use of YouModels

YouModels is working for a safe environment. For specific information for users about staying safe on YouModels, please contact [email protected].

YouModels's Privacy Policy

YouModels's Privacy Policy is designed to help you understand how we collect and use the personal information you decide to share, and help you make informed decisions when using YouModels, located at and its directly associated domains (collectively, "YouModels" or "Website"). By using or accessing YouModels, you are accepting the practices described in this Privacy Policy.

The Information We Collect

When you visit YouModels you provide us with two types of information: personal information you knowingly choose to disclose that is collected by us and Web Site use information collected by us as you interact with our Web Site. When you register with YouModels, you provide us with relevant information, such as contact person, email address, telephone number, address and any other information that you provide to us. When you enter YouModels, we collect your browser type and IP address. This information is gathered for all YouModels visitors. In addition, we store certain information from your browser using "cookies." A cookie is a piece of data stored on the user's computer tied to information about the user. We use session ID cookies to confirm that users are logged in. These cookies terminate once the user closes the browser. By default, we use a persistent cookie that stores your login ID (but not your password) to make it easier for you to login when you come back to YouModels. You can remove or block this cookie using the settings in your browser if you want to disable this convenience feature. When you use YouModels, you may set up your personal profile, send messages, perform searches and queries, form groups, set up events, add applications, and transmit information through various channels. We collect this information so that we can provide you the service and offer personalized features. In most cases, we retain it so that, for instance, you can return to view prior messages you have sent or easily see your contact list. When you update information, we usually keep a backup copy of the prior version for a reasonable period of time to enable reversion to the prior version of that information. You post User Content (as defined in the YouModels Terms of Use (link)) on the Site at your own risk. Although we allow you to set options that limit access to your pages, please be aware that no security measures are perfect or impenetrable. We cannot control the actions of other Users with whom you may choose to share your pages and information. Therefore, we cannot and do not guarantee that User Content you post on the Site will not be viewed by unauthorized persons. We are not responsible for circumvention of any privacy settings or security measures contained on the Site. You understand and acknowledge that, even after removal, copies of User Content may remain viewable in cached and archived pages or if other Users have copied or stored your User Content. Any improper collection or misuse of information provided on YouModels is a violation of the YouModels Terms of Service and should be reported to [email protected]. If you choose to use our invitation service to tell a friend about our site, we will ask you for your friend's email address. We will automatically send your friend a one-time email inviting him or her to visit the site. YouModels stores this information to send this one- time email, to register a friend connection if your invitation is accepted, and to track the success of our referral program. Your friend may contact us at [email protected] to request that we remove this information from our database. YouModels may also collect information about you from other sources, such as newspapers, blogs, instant messaging services, and other users of the YouModels service through the operation of the service (e.g., photo tags) in order to provide you with more useful information and a more personalized experience. By using YouModels, you are consenting to have your personal data transferred to and processed in Sweden.

Children Under Age 16

YouModels does not knowingly collect or solicit personal information from anyone under the age of 16 or knowingly allow such persons to register. If you are under 16, please do not attempt to register for YouModels or send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 16 may provide any personal information to or on YouModels. In the event that we learn that we have collected personal information from a child under age 16 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 16, please contact us at [email protected]

Children Between the Ages of 16 and 18

We recommend that minors over the age of 16 ask their parents for permission before sending any information about themselves to anyone over the Internet.

Use of Information Obtained by YouModels

When you register with YouModels, you create your own profile and privacy settings. Your profile information, as well as your name, email and photo, are displayed to people specified in your privacy settings to enable you to connect with people on YouModels. We may occasionally use your name and email address to send you notifications regarding new services offered by YouModels that we think you may find valuable. As a part of the YouModels service newsletter are also sent out. Profile information is used by YouModels primarily to be presented back to and edited by you when you access the service and to be presented to others permitted to view that information by your privacy settings. Profile information you submit to YouModels will be available to users of YouModels in your network. Your name, network names, and profile picture thumbnail will be available in search results across the YouModels network and those limited pieces of information may be made available to third party search engines. This is primarily so your friends can find you and send a friend request. People who see your name in searches, however, will not be able to access your profile information unless they have a relationship to you (friend, friend of friend, member of your groups, etc.) that allows such access based on your privacy settings. YouModels may send you service-related announcements from time to time through the general operation of the service. For instance, if a friend sends you a new message, you may receive an email alerting you to that fact. Generally, you may opt out of such emails through sending an email to [email protected], though YouModels reserves the right to send you notices about your account even if you opt out of all voluntary email notifications. YouModels may use information in your profile without identifying you as an individual to third parties. We do this for purposes such as aggregating how many people in a network like a band or movie and personalizing advertisements and promotions so that we can provide you YouModels. We believe this benefits you. You can know more about the world around you and, where there are advertisements, there are more likely to be interesting to you. For example, if you put a favorite location in your profile, we might serve you an advertisement highlighting a special event at that location. But we don't tell the event organizer who you are. We may use information about you that we collect from other sources, including but not limited to newspapers and Internet sources such as blogs, instant messaging services, YouModels Platform developers and other users of YouModels, to supplement your profile. Where such information is used, we generally allow you to specify in your privacy settings that you do not want this to be done or to take other actions that limit the connection of this information to your profile (e.g., removing photo tag links).

Sharing Your Information with Third Parties

YouModels is a lot about sharing information with other connections at YouModels while providing you with privacy settings that restrict other users from accessing your information. We allow you to choose the information you provide to friends and connections through YouModels. Our architecture and your privacy settings allow you to make informed choices about who has access to your information. We do not provide contact information to third party marketers without your permission. We share your information with third parties only in limited circumstances where we believe such sharing is 1) reasonably necessary to offer the service, 2) legally required or, 3) permitted by you. For example: - Your news feed may aggregate the information you provide and make it available to your friends and network members according to your privacy settings. - We may provide information to service providers to help us bring you the services we offer. Specifically, we may use third parties to facilitate our business, such as to host the service at a co-location facility for servers, to send out email updates about YouModels, to remove repetitive information from our user lists, to process payments for products or services, to offer an online job application process, or to provide search results or links (including sponsored links). In connection with these offerings and business operations, our service providers may have access to your personal information for use for a limited time in connection with these business activities. Where we utilize third parties for the processing of any personal information, we implement reasonable contractual and technical protections limiting the use of that information to the YouModels-specified purposes. - We occasionally provide demonstration accounts that allow non-users a glimpse into the YouModels world. Such accounts have only limited capabilities (e.g., messaging is disabled) and passwords are changed regularly to limit possible misuse. - We may be required to disclose user information pursuant to lawful requests, such as subpoenas or court orders, or in compliance with applicable laws. We do not reveal information except where required by law. Additionally, we may share account or other information when we believe it is necessary to comply with law, to protect our interests or property, to prevent fraud or other illegal activity perpetrated through the YouModels service or using the YouModels name, or to prevent imminent bodily harm. This may include sharing information with other companies, lawyers, agents or government agencies. - We let you choose to share information with marketers or electronic commerce providers through sponsored groups or other on-site offers. - We may offer stores or provide services jointly with other companies on YouModels. You can tell when another company is involved in any store or service provided on YouModels, and we may share customer information with that company in connection with your use of that store or service. - If the ownership of all or substantially all of the YouModels business, or individual business units owned by Lilja Models AB, were to change, your user information may be transferred to the new owner so the service can continue operations. In any such transfer of information, your user information would remain subject to the promises made in any pre-existing Privacy Policy. - When you use YouModels, certain information you post or share with third parties (e.g., a friend or some connection), such as personal information, comments, messages, photos, videos, Marketplace listings or other information, may be shared with other users in accordance with the privacy settings you select. All such sharing of information is done at your own risk. Please keep in mind that if you disclose personal information in your profile or when posting comments, messages, photos, videos, Marketplace listings or other items, this information may become publicly available.


YouModels may contain links to other websites. We are of course not responsible for the privacy practices of other web sites. We encourage our users to be aware when they leave our site to read the privacy statements of each and every web site that collects personally identifiable information. This Privacy Policy applies solely to information collected by YouModels.

Third Party Advertising

Advertisements that appear on YouModels are sometimes delivered (or "served") directly to users by third party advertisers. They automatically receive your IP address when this happens. These third party advertisers may also download cookies to your computer, or use other technologies such as JavaScript and "web beacons" (also known as "1x1 gifs") to measure the effectiveness of their ads and to personalize advertising content. Doing this allows the advertising network to recognize your computer each time they send you an advertisement in order to measure the effectiveness of their ads and to personalize advertising content. In this way, they may compile information about where individuals using your computer or browser saw their advertisements and determine which advertisements are clicked. YouModels does not have access to or control of the cookies that may be placed by the third party advertisers. Third party advertisers have no access to your contact information stored on YouModels unless you choose to share it with them. This privacy policy covers the use of cookies by YouModels and does not cover the use of cookies or other tracking technologies by any of its advertisers.

Changing or Removing Information

Access and control over most personal information on YouModels is readily available through the profile editing tools. YouModels users may modify or delete any of their profile information at any time by logging into their account. Information will be updated immediately. If you wish to deactivate your YouModels account may do so. Removed information may persist in backup copies for a reasonable period of time but will not be generally available to members of YouModels. Where you make use of the communication features of the service to share information with other individuals on YouModels, however, (e.g., sending a personal message to another YouModels user) you generally cannot remove such communications.


YouModels takes appropriate precautions to protect our users' information. Your account information is located on a secured server behind a firewall. When you enter sensitive information (such as credit card number or your password), we encrypt that information using secure socket layer technology (SSL). (To learn more about SSL, go to It is however each member's responsibility; to protect against unauthorized access to your details; to ensure against use by anyone else of the YouModels service through the machine that member uses while they are logged on to the YouModels service; to log off or exit from the YouModels service when not using it; and to keep her/his password secret. Because email and instant messaging are not recognized as secure communications, we request that you not send private information to us by email or instant messaging services. If you have any questions about the security of YouModels Web Site, please contact us at [email protected].

Terms of Use, Notices and Revisions

Your use of YouModels, and any disputes arising from it, is subject to this Privacy Policy as well as our Terms of Use and all of its dispute resolution provisions including arbitration, limitation on damages and choice of law. We reserve the right to change our Privacy Policy and our Terms of Use at any time. Non-material changes and clarifications will take effect immediately, and material changes will take effect within 30 days of their posting on this site. If we make changes, we will post them and will indicate at the top of this page the policy's new effective date. If we make material changes to this policy, we will notify you here, by email, or through notice on our home page. We encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy. Unless stated otherwise, our current privacy policy applies to all information that we have about you, your company and your account.

Contacting the Web Site

If you have any questions about this privacy policy, please contact us at [email protected]. You may also contact us by mail at: Lilja Models AB, Danderydsgatan 27, 114 26 Stockholm